"Technology is fundamentally changing the way people consume entertainment. PC's, cellular phones, TiVo and wireless devices require a new breed of storytelling that fits users demanding more control over their entertainment experience. New media platforms will force integration of entertainment, branding, commerce and community. I'm not just talking about simple product placement, but the need to influence storyline. This shift is profound - entertainment developed over the last 50 years for broadcast will not work. Yes, our core competency is storytelling; building a loyal audience for brands by telling a great story well. But let's be clear - this is not TV on your PC."

                                         Johan Liedgren

 

COMPANY     |     WE     |     PRESS     |     STORY, INC.
 
Honkworm International, 210 3rd Ave S #4A, Seattle WA 98102
e-mail: info@honkworm.com